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Huawei | 2016-2017 Campaigns

The ad focuses on the new high-tech camera features of the P10 phone, flitting playfully between different lens filters, exemplifying the capabilities of the upgrade.

Viewers follow a group of young models as they flirt with the camera across various shoot locations, each shot highlighting a new lens feature of the phone. 

The spot cleverly conveys the message that the new lens of the P10 model is worthy of a cover shoot, with a high-fashion feel throughout.

Responsible for lighting and rendering.