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Chevrolet | 2017 Bolt Reveal

The Mill team created this fully CG photo real spot, while adding a bit of personality to Chevrolet’s new car. King said, "For us this was about revealing to the world that the Bolt is more than a car, it’s a sanctuary of innovation and design, an oasis of performance and safety. We wanted to tell a story. All stories start with a good character, telling about their personality and showing off their traits. Simply because our talent had four light weight aluminum wheels instead of two stoic legs didn’t mean it was any less capable of creating a commanding performance.”